FANDA Fine Jewelry

As the Lead Designer for Fanda Fine Jewelry, I helped translate the brand's core belief—that luxury today lies in new and memorable experiences—into a cohesive and captivating digital and physical identity. I led the creation of a timeless brand aesthetic that reflects elegance and personal significance. For packaging, I focused on creating a premium, tactile experience that enhances the unboxing moment and aligns with the brand's narrative of meaningful moments. I designed the e-commerce website with a user-centered approach, ensuring a smooth and intuitive shopping experience that mirrors the brand's values of extraordinary experiences. Additionally, I directed photography, ensuring the visual storytelling reflected the emotional impact of the jewelry, celebrating the memories and moments that define Fanda Fine Jewelry. My work ensured that every touchpoint—from digital to physical—reinforced the brand’s commitment to creating lasting memories for customers.