SACRE

As the creative director behind SACRÉ Jewelry, I built the brand from the ground up, crafting a cohesive identity that blends tradition with modernity. From sustainable branding choices to a bi-directional brand experience, every element was designed to reflect both the depth of craftsmanship and an approachable, youthful energy. The brand’s visual identity is rooted in strong colors and powerful imagery, with my direction of photoshoots ensuring that each piece exudes the strength and expertise of the jeweler. At the same time, SACRÉ remains accessible, striking a balance between timeless elegance and contemporary appeal. A key symbol of the brand is its secondary logo, the burning bird, representing rebirth and transformation, a nod to the ever-evolving nature of both jewelry and personal expression. Every design choice was intentional, shaping SACRÉ into more than just a jewelry brand, but an experience that resonates with those who wear it.