I’m a senior UX/UI designer with over 5 years of diverse experience spanning various industries, including fintech, e-commerce, and the airline sector. I have a strong passion for crafting innovative digital experiences that aid companies in reaching their objectives. I am dedicated to incorporating mindful design principles, emphasizing functionality over aesthetics.
What I do
UX Research and Design
I focus on understanding users' needs and behaviors to create user-centered design solutions.
UI Design
I craft web designs that captivate your audience, shaping the desired user experience you seek to achieve.
Brand Identity
Shaping unique visual identities for businesses through logos, color palettes, fonts, and design elements.
Press
Interview with Salma Loumri, UX/UI designer, Telquel
Salma Loumri: The UX/UI Designer Who Shaped the User Experience of ONEWORLD and CASH+MILES Projects at Royal Air Maroc.
Salma Loumri: Redefining Creativity through Avant-Garde UX/UI Design for Transforma Theatre
Revolutionizing InsurTech: Three Pioneering UX/UI Designers to watch
Selected Work
AXA Insurance, Rabat, Morocco
Web designer
CARVIE Assurances, Paris, France
Web designer
Royal Air Maroc, Casablanca, Morocco
Senior UX/UI designer
Transforma Theatre, NYC, United States
Lead UX/UI designer
Fanda Jewelry, NYC, United States
Lead UX/UI designer
Skills
My design process
My design process is driven by a comprehensive understanding of user needs, industry dynamics, and stakeholder requirements. This process begins with thorough research to gain insight into the users and their needs, which in turn forms the basis for a detailed project brief.
Utilizing this foundational understanding, I then proceed to create a series of UX maps that explore potential design solutions. These maps serve as a visual guide to the user's journey, enabling a deep understanding of their interactions and pain points within the digital space.
Upon identifying potential solutions, I transition to the design phase, where I craft wireframes and prototypes. These wireframes and prototypes serve as the blueprint for the final design, allowing for iterative refinement based on user testing and feedback.
Following client approval of the wireframes and prototypes, I move on to the final stages of UI design implementation. During this phase, I focus on refining the visual and interactive elements, ensuring that the design aligns with the overall brand aesthetic while also prioritizing usability and accessibility.
Throughout this process, collaboration with stakeholders and continuous user feedback remains pivotal, allowing for the integration of diverse perspectives and iterative improvements. This iterative and user-centric approach ensures that the final UX/UI design not only meets but exceeds user expectations, delivering an intuitive and compelling digital experience.
Get in touch for a free consultation!
Welcome to the creative world of UX UI design! Let's craft an unforgettable digital experience together.