I’m a senior UX/UI designer with over 5 years of diverse experience spanning various industries, including fintech, e-commerce, and the airline sector. I have a strong passion for crafting innovative digital experiences that aid companies in reaching their objectives. I am dedicated to incorporating mindful design principles, emphasizing functionality over aesthetics.

What I do

UX Research and Design

 I focus on understanding users' needs and behaviors to create user-centered design solutions.    

UI Design                   

I craft web designs that captivate your audience, shaping the desired user experience you seek to achieve.

Brand Identity             

Shaping unique visual identities for businesses through logos, color palettes, fonts, and design elements.

Press

Interview with Salma Loumri, UX/UI designer, Telquel

Salma Loumri: The UX/UI Designer Who Shaped the User Experience of ONEWORLD and CASH+MILES Projects at Royal Air Maroc.

Salma Loumri: Redefining Creativity through Avant-Garde UX/UI Design for Transforma Theatre

Revolutionizing InsurTech: Three Pioneering UX/UI Designers to watch

Selected Work

AXA Insurance, Rabat, Morocco

Web designer

CARVIE Assurances, Paris, France

Web designer

Royal Air Maroc, Casablanca, Morocco

Senior UX/UI designer

Transforma Theatre, NYC, United States

Lead UX/UI designer

Fanda Jewelry, NYC, United States

Lead UX/UI designer

Skills

My design process

My design process is driven by a comprehensive understanding of user needs, industry dynamics, and stakeholder requirements. This process begins with thorough research to gain insight into the users and their needs, which in turn forms the basis for a detailed project brief.
Utilizing this foundational understanding, I then proceed to create a series of UX maps that explore potential design solutions. These maps serve as a visual guide to the user's journey, enabling a deep understanding of their interactions and pain points within the digital space.
Upon identifying potential solutions, I transition to the design phase, where I craft wireframes and prototypes. These wireframes and prototypes serve as the blueprint for the final design, allowing for iterative refinement based on user testing and feedback.
Following client approval of the wireframes and prototypes, I move on to the final stages of UI design implementation. During this phase, I focus on refining the visual and interactive elements, ensuring that the design aligns with the overall brand aesthetic while also prioritizing usability and accessibility.
Throughout this process, collaboration with stakeholders and continuous user feedback remains pivotal, allowing for the integration of diverse perspectives and iterative improvements. This iterative and user-centric approach ensures that the final UX/UI design not only meets but exceeds user expectations, delivering an intuitive and compelling digital experience.

Get in touch for a free consultation!

Welcome to the creative world of UX UI design! Let's craft an unforgettable digital experience together.